For the third consecutive March, Longbridge is honoring National Women’s History Month by highlighting the lives and achievements of our women leaders in our “Ladies Who Lead” blog series. The women’s history theme for 2024 is, “Women Who Advocate for Equity, Diversity and Inclusion.” This initiative not only celebrates the invaluable contributions of ladies in leadership roles at Longbridge, but also aligns perfectly with this year’s theme, shining a spotlight on those who advocate for creating environments where women feel valued and accepted regardless of their background or identity.
The next feature in this year’s “Ladies Who Lead” series is Eve Kroepke, Longbridge Vice President of Marketing. We met with Eve to discuss what Women’s History Month means to her, the impact her daughter has had on her, and her advice to women in male-dominated industries.
Q: What does Women’s History Month mean to you?
A: To me, this month serves as an important reminder that we should be reflecting on the footsteps of the incredible trailblazing women who came before us, while actively empowering young women around the nation. By fostering their courage, self-esteem, and willpower, together we can help them blossom into the next generation of strong, history-making women.
Q: Which women’s stories throughout history need to be heard and supported more?
A: I think it’s important that we do a better job of recognizing women who have made sacrifices in life, like a career, to focus on raising children and growing their families. These women are extremely important, and I believe there should be a greater emphasis on including and supporting stay-at-home moms. Their work plays a crucial part within their own families and our society as a whole – and they deserve recognition for the vital role they play.
Q: How does Longbridge set a culture of equality and inclusivity?
A: Our executive leadership team has intentionally created an inclusive and supportive culture where differences are not only accepted but valued. Through deliberate and thoughtful initiatives, they make a conscious effort to foster an environment where all employees are equipped with the tools they need to do their jobs well and, more importantly, grow and manage their careers.
Q: Who is your female role model?
A: My daughter is someone I truly admire. Over the years, I have watched her overcome feelings of inadequacy through sheer desire, determination, and drive. In high school, her guidance counselor tried to discourage her from following her dream of becoming a nurse – and that bad advice only made her persevere and work harder to achieve her goals. Not only did she get into nursing school, but she graduated top of her class! Now, she has a successful career as a Neuro ICU RN, having progressed to Team Leader, and is well respected by all her colleagues. I am beyond proud and grateful to have her as my daughter and role model.
Q: What is one piece of advice to all women who are juggling between home and work?
A: In the journey of balancing our personal lives and professional responsibilities, my advice is to give yourself grace and not let the guilt get to you. You’re not going to be a perfect mom or a perfect employee 100% of the time and that’s okay! Remembering that perfection isn’t a realistic expectation can liberate you from feeling the burden of finding an often-unattainable balance. Life isn’t perfect, so let life happen and do the best you can to adapt.
Q: What advice would you give women struggling in a male-dominated industry?
A: Navigating a male-dominated industry or simply struggling with self-confidence in the workplace can be difficult, but it’s so important to not let anyone make you feel less than who you are. Confidence is key and one of your most effective tools in overcoming obstacles, asserting your value, and ultimately finding success.
Q: How can women find mentors?
A: In seeking mentors, it’s important to really consider those who inspire and motivate you – once you’ve narrowed that down, those are the people you should seek out. It doesn’t matter if they are men or women, coworkers, family members, or friends – be proactive in asking them for guidance, advice, and lessons they’ve learned.
Q: What do you think helped you get so far in your career?
A: My husband has supported me in all the career choices I’ve made throughout the years, and I could not be more grateful. He has shown his support in countless ways, pitching in whenever and wherever he could, and encouraging me to focus on myself. Without his help, I know for a fact I wouldn’t be where I am today.
Q: Do you believe you have achieved everything you wanted to?
A: Not at all! In my opinion, life would be boring if there weren’t more to see, do, and accomplish.
Q: What would you say to your 20-year-old self?
A: I’ll keep it short and sweet: be patient and never settle!
Thank you, Eve, for sharing your wise words with us and for being a great role model for women in or working toward leadership!
About Women’s History Month
Celebrated annually throughout the month of March, Women’s History Month dates back to 1981 when Congress authorized and requested the President to proclaim the week beginning March 7, 1982, as “Women’s History Week.” It wasn’t until 1987 that, after being petitioned by the National Women’s History Alliance (NWHA), Congress and the President proclaimed March as Women’s History Month.
Since then, presidents have annually proclaimed the month of March as “Women’s History Month.” This recognition honors the contributions and achievements women have made throughout American history.
The women’s history theme for 2024 declared by NWHA is, “Women Who Advocate for Equity, Diversity and Inclusion.” To learn more about Women’s History Month and this year’s theme, visit https://nationalwomenshistoryalliance.org.
