At Longbridge Financial, innovation starts with listening. Understanding what homeowners need helps us shape the tools, services, and home equity solutions we offer.
Our Chief Operating Officer, Bill Packer, recently joined HousingWire at the Mortgage Bankers Association’s annual conference to discuss how that approach guides our investments in technology and product development.
In the interview, Bill shares how artificial intelligence (AI) and automation are helping simplify routine tasks and give our team more time to focus on personalized service. He also discusses how customer feedback shapes our technology and why human expertise remains central to the lending experience.
As homeowners’ needs evolve, we’re continuing to invest in ways to better serve them—from improving the loan process to expanding their home equity options.
Watch the conversation below to hear Bill’s perspective on innovation, personal service, and the future of reverse mortgage lending.