Leading reverse mortgage lender Longbridge Financial is taking a different approach to reverse mortgage product education.
In a posting made on LinkedIn, Longbridge asked followers to share a post containing a link to an infographic, which offers a series of facts and figures designed to address common reverse mortgage questions, as well as concerns about specific issues that some borrowers, observers and commentators have expressed about the product category in the past.
All that a follower is required to do – is share the post on their social networks, then leave a comment on the original post saying they’ve completed the task. That counts as participation in the campaign.
The winner will also have a chance to spend an hour with Longbridge’s marketing and creative team, before the company produces the final product.